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1934: WORLD'S FIRST BRIEF Let's celebrate! In 1934, Arthur Kneibler, head of sales and marketing, received a post card from the French Riviera showing a man in a bikini style swimsuit. This concept got his wheels spinning and inspired the invention of the one and only Jockey® brief! By 1935, the Jockey® short was debuted at Marshall Field & Company in Chicago, IL. It was a hit! 600 packages were sold by noon and over 12,000 in the following weeks. The Jockey Y-front® brief was invented later that year and became the most sought after item. Today, our men's Classic Y-front® brief is a still a best-seller worldwide. In 2009, Jockey launched the women's Y-front® collection; a sporty, fashionable and comfy complement to our men's best-selling collection. Now, both men and women can join in on our celebration of 75 years innovation, quality and value.
men's briefs
women's y-front® styles
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Jockey® Pouch 'hi-fly is mighty convenient'
Euro Sport Microfiber Mesh 'truly wicks away moisture'
GO Stretch Classic 'great suport & fit great'
minis y-front® brief 'cute,comfy and great fit'
Exclusive Twitter Giveaway! Be sure to follow Jockey® on Twitter and you'll be in the loop on our exclusive giveaway (coming soon!). It's part of our HUGE 75th anniversary celebration. Stayed tuned.... follow us
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