SAVE DAD FROM HIS DRAWERS: NATIONAL SURVEY REVEALS THE TRUE AGE OF MEN’S UNDERWEAR
Jockey finds that the majority of men in America own un-wearable underwear
Kenosha, Wis. (June 25, 2007) Just in time for Father’s Day, Jockey is revealing the true age of men’s underwear and it’s not a pretty sight! Stretched out and stained, lots of dads’ drawers beg to be replaced. A survey released today from Jockey International, Inc. reveals that more than a quarter of men in America — (26%)—own underwear that is five or more years old, and are in need of replacement, and a shocking 11 percent of men own underwear that is aged over a decade! Sadly, if you peek into men’s unmentionable drawers across the country, you are likely to find underwear that is not in wearable condition.
Additional Survey Findings:
Age Matters When asked the true age of their underwear, men admit to owning pairs 3-4 years old (24%); 5-9 years old (13%); and 10 or more years old (11%).
Oldies, Not Goodies These ancient undergarments don’t always stand the test of time. Seventy-seven percent admit that their old drawers are tattered, discolored, or stained. Just a small group of Americans (23%) say theirs are just like new!
Time to Let Go Men admit that they are holding on to old underwear despite the fact that it no longer fits (15%); has lost elasticity (30%); is stained/not the original color (36%); or is covered in holes (14%).
Rescue Dad from his top drawer time-warp with Jockey’s 3D-Innovations® underwear this Father’s Day. Jockey analyzed body scans of thousands of people to develop the technologically-advanced 3D Collection, which features a unique eight-way stretch construction and fabric that fits like new after every wash. Plus, there are several great styles for every man’s preference, all of which are stylish and look great Mom will appreciate that!
Survey Methodology
The surveys, conducted in collaboration with Kelton Research®, polled 1,001 adults across the country from May 2 - 6, 2008. The data was then broken down further to target men; a total of 501 men were surveyed. Margin of error: ±3.1 percentage points.
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05/25/08