Jockey and Folds of Honor Unite with Trackhouse Racing for Commemorative Paint Scheme
Artwork by son of fallen Marine will adorn Ross Chastain's No. 1 at Coca-Cola 600
Charlotte, NC [May 21, 2024] –
In a testament to honoring the sacrifices of our nation's heroes, Jockey International Inc. (Jockey) will rev up its support of Trackhouse Racing's No. 1 car driven by Ross Chastain by adding the emblematic logo of Folds of Honor and the name of one American soldier. But this partnership isn't just about logos on a vehicle; it's a symbol of solidarity with those who've served and the families they've left behind. As the race car gears up for the upcoming Coca-Cola 600, Sunday, May 26 in Charlotte, the story behind its paint scheme brings to light the remarkable journey of one fallen soldier's legacy and the organization dedicated to supporting the loved ones of fallen soldiers.
At the heart of this partnership lies the story of United States Marine Corps Master Sergeant Aaron Torian, a hero who made the ultimate sacrifice in service to our country. Torian enlisted in the Marine Corps in 2003 after earning his Master’s Degree in Instructional Leadership from Tennessee Tech University. On February 15, 2014, while leading his team during a dismounted patrol in Helmand province, Afghanistan, Torian was killed by an Improvised Explosive Device.
Aaron Torian’s legacy lives on through his family, including his son Elijah, who has created a piece of poignant artwork that will adorn the Trackhouse Racing No. 1 car’s paint scheme, paying tribute to his father's bravery and the sacrifices of all fallen service members.
The collaboration between Jockey, Trackhouse, and Folds of Honor exemplifies a shared commitment to honor the sacrifices made by our nation's heroes and to support their families in tangible and meaningful ways. The race car, which will compete in the upcoming Coca-Cola 600 in Charlotte, will prominently showcase the Folds of Honor logo, symbolizing Jockey's dedication to this noble cause.
"Being part of this meaningful initiative alongside Folds of Honor and Trackhouse Racing is humbling and incredibly rewarding for everyone at Jockey," said Tom Hutchison, VP of Marketing at Jockey, "Master Sergeant Torian's courageous service and sacrifice inspires us all. And Elijah's touching artwork embodies the spirit shown by his father and the countless others who have made the ultimate sacrifice for our freedom. It is truly a profound honor to help bring that artwork to life at one of NASCAR's biggest events this Memorial Day weekend."
Folds of Honor, founded in 2007, has been instrumental in providing educational scholarships to spouses and children of America's fallen or disabled service members and first responders. With a mission to honor their sacrifice by educating their legacy, Folds of Honor has awarded over 52,000 scholarships, ensuring that the children and spouses left behind have the opportunity to pursue their educational dreams.
“What an amazing and unique way to honor the memory of a true American hero, ensure his sacrifice is not forgotten, and help provide academic scholarships to families that deserve and need our help,” said Lt Col Dan Rooney, founder and CEO of Folds of Honor. "We are grateful for Jockey's generous support and partnership in our mission. Together, we are making a difference in the lives of those who have given so much to our country and communities."
The Coca-Cola 600 in Charlotte provides a fitting stage for this tribute, as fans from around the world come together to celebrate the spirit of competition and honor the bravery of our military service members. As the race car speeds around the track, it will serve as a powerful reminder of the sacrifices made by our nation's heroes and the ongoing commitment to support their families.
– 1876 –
About Jockey
At Jockey, caring and providing comfort is our responsibility. It drives everything we do. It drives us to listen, innovate, and improve. To design thoughtfully. To craft skillfully. To give back wholeheartedly.
It's been our motivation since that morning in 1876 when our company was founded as a sock company by a retired minister to serve lumberjacks of the day. Not because manufacturing socks was a glamorous endeavor, but because Reverend Samuel T. Cooper simply believed the feet of hardworking people deserved better. He vowed to make a difference, and he did.
For nearly 150 years, our third-generation, family-owned company is still driven to do things better.
Today, Jockey® products are sold in more than 140 countries. Our heritage of quality, craftsmanship, and care influences everything we touch—from the fabric of each garment to the lives of kids and families in our communities. We provide comfort and care because it's our responsibility. It's in the fabric of who we are. To experience the quality and craftsmanship, visit Jockey.com.