JOCKEY LANDS 2024 BASSMASTER CLASSIC PRESENTING SPONSORSHIP
Jockey Outdoors™ by Luke Bryan to be featured at Classic, along with several unique and exclusive fan activations
February 2, 2024 (BIRMINGHAM, Ala.) – B.A.S.S. and Jockey International, Inc. (Jockey), a family-owned company recognized around the world for its premium underwear and apparel, are proud to announce an exciting new partnership for the 2024 bass fishing season. Jockey will serve as the presenting sponsor of the upcoming Bassmaster Classic in Tulsa, Okla., to be held March 22-24 on Grand Lake O’ the Cherokees.
For nearly 150 years, Jockey has provided generations of families with the ultimate comfort. From innerwear staples to exclusive outerwear collections – like Jockey Outdoors™ by Luke Bryan – Jockey has consistently led innovation to give consumers solutions for everyday comfort, support and performance.
Luke Bryan, a country music superstar and world-renowned partner to Jockey since 2020, was heavily involved in the design and details of Jockey Outdoors by Luke Bryan, bringing his huntin', fishin’ and lovin' every day spirit, easygoing style, and love for the outdoors to the collection.
Jockey Outdoors™ by Luke Bryan launched in 2022 and is designed to be tough on the outside and soft but strong on the inside. Engineered with intelligent layers, premium fabrics and performance technology, the pieces are designed to layer, with seams strategically placed to eliminate bulk and keep outdoorsmen covered and comfortable.
“The Bassmaster Classic is the world’s most prestigious professional bass tournament, with a large base of passionate fans,” said Tom Hutchison, vice president of marketing at Jockey. “We’re blessed to be partnered with the event, supporting the anglers, and having some fun with the community of fans. At Jockey, family, tradition and community are values we hold dear, and we know they’re important to our customers as well. We look forward to meeting all the anglers and fans in Tulsa and connecting over some great fishing stories.”
As part of the Bassmaster Classic sponsorship, Jockey will release limited edition Bassmaster Classic x Jockey Outdoors by Luke Bryan gear available for purchase only at the Classic, featuring unique badges and exclusive designs.
Jockey will also feature several unique activations at the Classic, sure to delight fans:
- Jockey and Trackhouse Racing NASCAR Cup Series Driver Ross Chastain will be participating in the Bassmaster Classic Pro-Am;
- Partnering with Trackhouse Racing to bring the Jockey Outdoors by Luke Bryan Bassmaster-themed Chevrolet Camaro to Tulsa for an exclusive photo opportunity for fans of fishing and racing – the beautiful artwork on the Bassmaster-themed design is courtesy of Al Agnew, a world-famous American naturalist painter known for his work capturing wildlife and scenery in realistic detail;
- Offering fans a chance to win a racing experience to watch Trackhouse Racing compete in Michigan in August, plus a travel credit*, courtesy of Jockey;
- Distributing exclusive Jockey x Bassmaster SWAG to fans at the weigh-ins each day of the tournament;
- Giving fans a chance to win prizes with unique games and activations at the Jockey booth in the Outdoors Expo; and
- Outfitting all Bassmaster staff and Bassmaster on-air broadcast talent in Jockey Outdoors by Luke Bryan
The Bassmaster Classic is sportfishing’s most iconic event. In 2023, the world championship of bass fishing set a new all-time attendance record, with 163,914 fans visiting Knoxville, Tenn., and another record crowd is expected in Tulsa.
“We are so excited to welcome Jockey to the B.A.S.S. family. Our organizations share similar histories, founded on American values. The Bassmaster Classic is the crown jewel of our sport, and I can’t think of a better platform to highlight Jockey’s innovative products. I know our B.A.S.S. team members and talent are looking forward to wearing the Jockey Outdoors by Luke Bryan apparel on the biggest stage in bass fishing.”
For more information about Jockey, please visit Jockey.com.
*NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. Open to legal residents of the 48 contiguous U.S. / D.C., age 18+ (19+ in AL and NE, 21+ in MS). Void in AK, HI, outside the 48 U.S./D.C., and where prohibited. Sweepstakes starts at 12:00:01 AM ET on 3/1/24; ends at 11:59:59 PM ET on 5/1/24. Odds of winning depend on the number of entries received. Official Rules available at start of Sweepstakes, visit www.bassmaster.com/jockeyoutdoorssweepstakes. Sponsor: B.A.S.S., LLC, 3500 Blue Lake Drive, Suite 330, Birmingham, AL 35243.
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About B.A.S.S.
B.A.S.S., which encompasses the Bassmaster tournament leagues, events and media platforms, is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting-edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 500,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), TV show, radio show, social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.
The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, St. Croix Bassmaster Opens Series, Mercury B.A.S.S. Nation Qualifier Series presented by Lowrance, Strike King Bassmaster College Series presented by Bass Pro Shops, Strike King Bassmaster High School Series, Bass Pro Shops Bassmaster Team Championship, Yamaha Rightwaters Bassmaster Kayak Series scored by TourneyX, Yamaha Bassmaster Redfish Cup Championship presented by Skeeter and the ultimate celebration of competitive fishing, the Bassmaster Classic presented by Jockey Outdoors by Luke Bryan.
About Jockey
At Jockey, caring and providing comfort is our responsibility. It drives everything we do. It drives us to listen, innovate, and improve. To design thoughtfully. To craft skillfully. To give back wholeheartedly.
It's been our motivation since that morning in 1876 when our company was founded as a sock company by a retired minister to serve lumberjacks of the day. Not because manufacturing socks was a glamorous endeavor, but because Reverend Samuel T. Cooper simply believed the feet of hardworking people deserved better. He vowed to make a difference, and he did.
Now, more than 150 years later, our third-generation, family-owned company is still driven to do things better.
Today, Jockey® products are sold in more than 140 countries. Our heritage of quality, craftsmanship, and care influences everything we touch—from the fabric of each garment to the lives of kids and families in our communities. We provide comfort and care because it’s our responsibility. It’s in the fabric of who we are. To experience the quality and craftsmanship, visit Jockey.com.