Jockey® Unveils Made2Fit: First-Ever Dual-Material Construction in a Men’s T-Shirt
Innovative dual-material construction accentuates arms, chest, and shoulders while fitting comfortably over the midsection
Kenosha, Wis. [September 26, 2024] –
Jockey International, Inc. today announced the launch of its latest innovation, the Jockey® Made2Fit T-Shirt. This first-ever dual-material construction T-shirt is engineered to enhance men’s arms, chest, and shoulders while minimizing emphasis on the midsection, offering a flattering fit that boosts confidence without sacrificing comfort. The shirt’s unique cut further enhances the innovative use of materials for both fit and comfort, making it a versatile addition to any wardrobe. You’ve never looked this good in a T-shirt.
The Made2Fit T-Shirt is the result of extensive research and development, building on Jockey's legacy of creating high-quality, performance-driven, innovative solutions for consumers.
“Our goal with the Made2Fit T-Shirt was to design a piece that men can feel confident wearing in any situation,” said Tom Hutchison, VP, marketing at Jockey. “We understand that fit and comfort are key to feeling good in what you wear, and the Made2Fit T-Shirt is crafted to provide just that—an effortlessly sharp look that works with your body.”
The Jockey® Made2Fit T-Shirt is constructed with Jockey's proprietary blend of high-performance materials, ensuring that the fabric is both breathable and durable. Key features of the Jockey Made2Fit T-Shirt include:
- Dual-Fabric Design: Combines breathable 100% cotton body for a comfortable fit over the midsection with cotton stretch sleeves that snugly highlight the arms and shoulders.
- Staycool+® Technology: Wicks away sweat to keep you cool and dry on hot days.
- StayNew® Technology: Keeps the t-shirt looking new by reducing pilling and fading.
The Jockey Difference:
- 100% Cotton Body: Soft, breathable, and non-clinging for all-day comfort.
- Cotton Stretch Sleeves: Ensure a snug, flattering fit for the arms and shoulders.
- Flattering Fit: Accentuates the upper body while draping naturally over the midsection for a confident look.
The Jockey® Made2Fit T-shirt is the latest market-altering product from a brand that has a rich history of introducing innovative products:
- Invented the men’s brief as it is known today
- Brought Staycool+® technology to the market, technology that wicks sweat away to help keep the wearer cool and dry
- Invented a new silhouette in women’s underwear in 2011 with the Skimmies® slipshort
- Introduced StayNew® technology which reduces piling and fading, for a new look and feel wash after wash
- Introduced a rugged outdoors apparel line Jockey Outdoors™ Collection by Luke Bryan in 2022
Available in a variety of colors and sizes, The Jockey® Made2Fit T-Shirt is now available at Jockey.com.
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About Jockey
At Jockey, caring and providing comfort is our responsibility. It drives everything we do. It drives us to listen, innovate, and improve. To design thoughtfully. To craft skillfully. To give back wholeheartedly.
It's been our motivation since that morning in 1876 when our company was founded as a sock company by a retired minister to serve lumberjacks of the day. Not because manufacturing socks was a glamorous endeavor, but because Reverend Samuel T. Cooper simply believed the feet of hardworking people deserved better. He vowed to make a difference, and he did.
For nearly 150 years, our third-generation, family-owned company is still driven to do things better.
Today, Jockey® products are sold in more than 140 countries. Our heritage of quality, craftsmanship, and care influences everything we touch—from the fabric of each garment to the lives of kids and families in our communities. We provide comfort and care because it's our responsibility. It's in the fabric of who we are. To experience the quality and craftsmanship, visit Jockey.com.