Jockey Unveils VentraCool Air™ Collection, an Innerwear Innovation Designed for Breathable Cooling Comfort
New men’s and women’s collection features laser-cut ventilation and advanced airflow technology to help keep consumers cool and dry.
KENOSHA, Wis. (April 20, 2026) – Jockey International, Inc. (Jockey) today announced the global launch of VentraCool Air™ styles, a new men’s and women’s innerwear collection engineered to deliver breathable cooling comfort. Built with targeted ventilation and moisture-management technology, the collection introduces a new approach to airflow and comfort for everyday wear and athletic activity. The launch also marks the first global product launch for Jockey in years, underscoring its significance during the brand’s 150th anniversary year.
The collection incorporates laser-cut ventilation placed in areas where heat and moisture typically build, allowing airflow to reach the skin. StayCool+® technology helps wick sweat away from the body, while lightweight, flexible fabrics move naturally with the wearer. Men’s styles feature patent-pending DUAL VENT™ technology in the pouch, designed to maximize airflow and support where it is needed most.
“Comfort and innovation have always been central to the Jockey brand,” said Mark Fedyk, president and chief executive officer of Jockey International, Inc. “The VentraCool Air™ collection reflects a continued commitment to innovation and thoughtful design that elevates the wearer’s experience so that they feel comfortable and confident throughout their day. As Jockey celebrates 150 years in 2026, global launches like this demonstrate how the brand continues to evolve while staying true to the values that have guided it for generations.”
Designed for movement and everyday comfort, the VentraCool Air™ collection includes styles for both men and women. For women, the line introduces sports bras and active underwear, including bikini and thong silhouettes. Targeted perforations improve ventilation in areas prone to heat and sweat, while soft, flexible fabrics support natural movement during workouts, yoga sessions and everyday wear. For men, a dual-panel pouch combines breathable mesh with ventilated microfiber construction to help manage heat and moisture during activity. Additional ventilation panels placed along the thighs and lower back enhance breathability in high-heat areas.
“The VentraCool Air™ collection represents an important global launch for the brand and reflects the momentum building across key international markets” said Chris Smith, executive vice president–international of Jockey International, Inc. “It brings together innovation, strong partnerships and consumer relevance in a way that positions the brand well for continued growth.”
On April 26, the launch will also extend to the racetrack on Ross Chastain's No. 1 Jockey Chevrolet car at Talladega.
VentraCool Air™ styles will be available beginning April 2026 at Jockey.com and through select retail partners worldwide. Launching during the brand’s 150th anniversary year,
the VentraCool Air™ collection continues a long tradition of innovation in innerwear. Since its founding in 1876, Jockey has helped shape the innerwear category, including the
introduction of the men’s brief in 1934 and the iconic Y-Front® design in 1935. The VentraCool Air™ collection represents the next chapter in that legacy, combining breathable performance,
modern functionality and the comfort consumers have trusted for generations.
– 1876 –
About Jockey International, Inc.
Founded in 1876 by Rev. Samuel T. Cooper, Jockey The Original American Underwear Brand® has delivered feel-good comfort for 150 years.
This third-generation, family-owned company operates from Kenosha, Wisconsin, as it has since 1892, and draws on a heritage of quality,
innovation, and craftsmanship. Jockey creates elevated essentials with enduring style while committing to making a positive impact on generations of families and communities around the world.
Jockey® products reach customers in more than 120 countries through retail stores, e-commerce, and a global distribution network.
Through the Jockey Being Family Foundation and One Mighty Fortress Foundation, Jockey faithfully supports kids, families, and communities,
including military personnel, first responders, and foster and adoptive families. Discover comfort and care at Jockey.com.
Media Contacts:
Matthew Waller, Jockey