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Jockey Unveils New Premium Brand Jockey Signature™ at Dillard's
Exclusive Collections Include Modern Mix for Women and Four Men’s Collections
Kenosha, Wis. [August 16, 2018] – Iconic underwear and apparel brand, Jockey, has launched Jockey Signature™, a premium line of underwear and tops with elevated fabrics and refined styling which is available exclusively at Dillard’s and Jockey.com. The Jockey Signature brand will first feature the Modern Mix collection for women and four distinct men’s collections launching in mid August.
A fresh new take on iconic silhouettes from Jockey, Modern Mix designs include a string thong, string high-cut, boy-styled Y-Front® hipster, bralette, tank, cropped tee and woven boxer. The various silhouettes feature a flexible stretchy Jockey® branded waistband that does not dig, pinch or roll, and flattering fit for the ultimate in comfort and style. Available in rich solid colors as well as contrasting overdyed hues, Modern Mix is ideal for mixing and matching to create a personal and colorful look.
For men, four collections with premium fabrics, quality craftsmanship and smart technologies, in a range of silhouettes, include: Pima Cotton – supremely soft and durable pima cotton enhanced with Cool Tech and StayNew® Technology; Cotton Modal Stretch – a unique blend of cotton with the softness of modal for nonrestrictive comfort and ease of movement; UltraMesh – featuring super-lightweight nylon stretch mesh fabric for maximum breathability and ventilation; and Modal ComfortPro – exceptionally soft, light and luxurious modal/lyocell blend upgraded with Cool Tech and odor-control technology.
“The Jockey Signature collection is an elevated product offering with supreme attention to detail,” said Laetitia Lecigne, Jockey Creative Director. “The Signature brand is rooted in premium fabrics, superior design elements and Jockey quality craftsmanship. We are thrilled to deliver these exceptional collections and introduce Jockey to the Dillard’s shopper.”
The Modern Mix collection will retail for $13 (thong, hi-cut, hipster), $20 (bralette, tank and cropped tee), and $18 (woven boxer) while the Jockey Signature Men’s collections will retail between $30 to 2/$38 (t-shirts) and between 4/$36 and 2/$38 (underwear).
Founded in 1876 Jockey International, Inc. is a privately held company with headquarters in Kenosha, Wis. Today, Jockey apparel products are sold in more than 145 countries around the world. Jockey is committed to quality, comfort, fashion and innovation. As Jockey grows, the simple commitment to serve our consumers’ needs continues to be our company’s hallmark. Need more Jockey in your life? Shop us at Jockey.com, call or text us at 1-800-JOCKEY-1 and follow us on Facebook, Twitter, Pinterest, Instagram and YouTube.
Rogers & Cowan