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Jockey Launches TrueFit Promise Collection
The Company’s First Premium Collection of Blended Sizing for Women
KENOSHA, Wis. [March 11, 2020 - Jockey International, Inc. (Jockey), a 144-year-old brand recognized around the world for its premium underwear and apparel, is launching its first-ever blended size collection for women with TrueFit Promise. The inclusive range of underwear bottoms and a camisole feature only two universal sizes that are designed to fit and flatter, small – 2XL.
The TrueFit Promise collection not only fits a range of body types but looks and feels good, too. Featuring a sleek, clean aesthetic, these innovative designs are crafted with a stretchy, lightweight microfiber fabric and no elastic which allows for amazing stretch and recover with every wear. Refined silhouettes include a hipster, modern brief, thong and camisole for all-day comfort with smooth, lay flat, no-show edges.
“The TrueFit Promise collection is a diverse product offering with supreme attention to detail and superior fit,” said Laetitia Lecigne, Jockey Creative Director. “We are thrilled to deliver a quality collection that is comprehensive in every sense of the word - affordable, accessible and a wardrobe staple. The amazing stretch and recovery will provide a superb fit on the body, wear after wear, wash after wash.”
The Jockey® TrueFit Promise collection is available in neutral tones such as black and light, and vibrant prints with pops of color. The collection retails for $11.50 or 3/$30 (thong, modern brief hipster) and $28 (camisole). It is available online at jockey.com, in Jockey retail stores, and at retailers such as Macy’s and Kohl’s.
Founded in 1876 Jockey International, Inc. is a privately held company with headquarters in Kenosha, Wis. Today, Jockey® apparel products are sold in major department and specialty stores in more than 145 countries around the world. Jockey is committed to quality, comfort, fashion and innovation. As Jockey grows, the simple commitment to serve our consumers' needs continues to be our company's hallmark. Need more Jockey® products in your life? Shop us at Jockey.com, call or text us at 1-800-JOCKEY-1 and follow us on Facebook, Twitter, Pinterest, Instagram and YouTube.
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