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Jockey Newsroom

Press Contact:
Matthew Waller262.653.3141matthew.waller@jockey.com
Jockey Unveils VentraCool Air™ Collection, an Innerwear Innovation Designed for Breathable Cooling Comfort
Jockey Unveils VentraCool Air™ Collection, an Innerwear Innovation Designed for Breathable Cooling Comfort
April 20, 2026

New men’s and women’s collection features laser-cut ventilation and advanced airflow technology to help keep consumers cool and dry.

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Jockey and America250 Announce Partnership to Celebrate the Nation’s 250th Anniversary
Jockey and America250 Announce Partnership to Celebrate the Nation’s 250th Anniversary
March 05, 2026

Jockey partners with America250 to commemorate the nation's 250th anniversary

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Jockey Celebrates 150 Years of Crafting Comfort
Jockey Celebrates 150 Years of Crafting Comfort
March 02, 2026

American heritage brand launches the limited-edition Jockey 1876 Collection and amplifies strategic partnerships for a yearlong celebration honoring its legacy and future

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JOCKEY INTERNATIONAL NAMES MITCHDOWD NEW LICENSEE FOR NEW ZEALAND
JOCKEY INTERNATIONAL NAMES MITCHDOWD NEW LICENSEE FOR NEW ZEALAND
May 28, 2025

Mitchdowd brings deep and intrinsic understanding of the Jockey® brand, providing a seamless transition for clients and customers

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JOCKEY INTERNATIONAL NAMES MITCHDOWD  NEW LICENSEE FOR AUSTRALIA
JOCKEY INTERNATIONAL NAMES MITCHDOWD NEW LICENSEE FOR AUSTRALIA
May 28, 2025

Mitchdowd brings deep and intrinsic understanding of the Jockey® brand, providing a seamless transition for clients and customers

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COOPERS 12SOUTH: AN EXPERIENCE CURATED BY  JOCKEY AND LUKE BRYAN
COOPERS 12SOUTH: AN EXPERIENCE CURATED BY JOCKEY AND LUKE BRYAN
October 23, 2024

The heritage apparel brand and Country Music Superstar partner to open new experiential store in Nashville’s 12South neighborhood

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Jockey® Unveils Made2Fit: First-Ever Dual-Material Construction in a Men’s T-Shirt
Jockey® Unveils Made2Fit: First-Ever Dual-Material Construction in a Men’s T-Shirt
September 26, 2024

Innovative dual-material construction accentuates arms, chest, and shoulders while fitting comfortably over the midsection

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Jockey and Folds of Honor Pay Tribute to Fallen Police Officer with Special Paint Scheme in Chicago
Jockey and Folds of Honor Pay Tribute to Fallen Police Officer with Special Paint Scheme in Chicago
July 01, 2024

Daniel Suárez's No. 99 will honor Officer Chase Lee Maddox at second annual Street Race

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Chastain Reveals All: Jockey® Infinite Cool Underwear Takes Center Stage with ‘See-Through’ Car Design at Richmond
Chastain Reveals All: Jockey® Infinite Cool Underwear Takes Center Stage with ‘See-Through’ Car Design at Richmond
June 25, 2024

Jockey and Trackhouse Racing celebrating National Underwear Day by giving fans a look under the fire suit AND giving away a year’s worth of underwear*

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Jockey Outdoors™ Collection by Luke Bryan Debuts a Fresh Paint Scheme with Zane Smith Racing in Nashville
Jockey Outdoors™ Collection by Luke Bryan Debuts a Fresh Paint Scheme with Zane Smith Racing in Nashville
June 25, 2024

American-owned apparel brand's partnership with Country Superstar will be on display in Music City

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Jockey and Folds of Honor Unite with Trackhouse Racing for Commemorative Paint Scheme
Jockey and Folds of Honor Unite with Trackhouse Racing for Commemorative Paint Scheme
May 21, 2024

Artwork by son of fallen Marine will adorn Ross Chastain's No. 1 at Coca-Cola 600

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Big-time catch: Jockey reels in collaborators for ‘striking’ Jockey Outdoors™ Collection by Luke Bryan NASCAR paint scheme
Big-time catch: Jockey reels in collaborators for ‘striking’ Jockey Outdoors™ Collection by Luke Bryan NASCAR paint scheme
March 13, 2024

Country Music Superstar Luke Bryan, Bass Anglers Sportsman Society, and artist Al Agnew prominently featured on Trackhouse Racing No. 99 fishing-themed wrap at Bristol

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JOCKEY LANDS 2024 BASSMASTER CLASSIC PRESENTING SPONSORSHIP
JOCKEY LANDS 2024 BASSMASTER CLASSIC PRESENTING SPONSORSHIP
February 08, 2024

Jockey Outdoors™ by Luke Bryan to be featured at Classic, along with several unique and exclusive fan activations

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JOCKEY EXTENDS TRACKHOUSE PARTNERSHIP INTO 2024 AND 2025 SEASONS
JOCKEY EXTENDS TRACKHOUSE PARTNERSHIP INTO 2024 AND 2025 SEASONS
August 07, 2023

Underwear and apparel brand returns for third and fourth seasons as primary sponsor for Chastain and Suárez Chastain and Suarez may or may not appear in their underwear in a video ¯\_(ツ)_/¯

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JOCKEY ANNOUNCES COUNTRY MUSIC STAR DYLAN SCOTT  AS NEW BRAND AMBASSADOR
JOCKEY ANNOUNCES COUNTRY MUSIC STAR DYLAN SCOTT AS NEW BRAND AMBASSADOR
July 20, 2023

Dylan’s love of family, traditions, community and the outdoors makes him the perfect fit to represent the brand’s latest collections, Jockey Outdoors™ by Luke Bryan and Jockey® Made in America Collection

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JOCKEY PARTNERS WITH SOS OUTREACH IN “LEARN TO RIDE”  SKI AND MENTOR PROGRAM
JOCKEY PARTNERS WITH SOS OUTREACH IN “LEARN TO RIDE” SKI AND MENTOR PROGRAM
January 20, 2023

Jockey has partnered with SOS Outreach to provide financial support and volunteers to expand SOS’s “Learn to Ride” ski and mentor program in Kenosha.

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Dave Thomas Foundation for Adoption includes Jockey on Top 100 List for fifth year in a row
Dave Thomas Foundation for Adoption includes Jockey on Top 100 List for fifth year in a row
November 02, 2022

JOCKEY INTERNATIONAL AGAIN NAMED TO BEST ADOPTION-FRIENDLY WORKPLACES LIST

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COOPERS UPTOWN TO OPEN OCTOBER 26
COOPERS UPTOWN TO OPEN OCTOBER 26
October 19, 2022

Grand opening events will include ribbon cutting with business, civic and community leaders; and special promotions

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JOCKEY LAUNCHES JOCKEY OUTDOORS™ COLLECTION WITH COUNTRY SUPERSTAR LUKE BRYAN
JOCKEY LAUNCHES JOCKEY OUTDOORS™ COLLECTION WITH COUNTRY SUPERSTAR LUKE BRYAN
October 17, 2022

Bryan’s easygoing style, adventurous spirit, and love for the outdoors inspired this stylish and rugged collection

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